At Planet Coms, we work with some very talented people:
Federica Rondini, Social Media Manager
Federica has always been passionate about new technologies. She began her career as a web journalist in Naples, Italy and learned about the impact of social media on readers’ behaviour. Later Federica moved to London, studied a Postgraduate course in web authoring and gained a certificate in Viral Marketing. In her spare time, she loves cooking, eating out with friends and travelling.
“Good content always has an objective; it’s created with intent. It therefore carries triggers to action.” Ann Handley
“Persuasion is often more effectual than force.” Aesop
“Content is Fire and Social Media is Gasoline” Jay Baer
Creating marketing campaigns, being in a great environment, with great people, working on and helping to create brands, what’s not to like.
Brian works on projects that cover all aspects of communication, from art, film, blogs, to… mentoring at creative schools, like Istituto Marangoni, where the stimulation and the work is forward thinking and exciting. Gets the creative juices flowing.
He has produced creative and branding solutions for global companies including: Hoover, American Express, Diners Club, Whiskas, Twix, Mars Bar, Hoover, Nokia, TAP Air Portugal, Pal, pet foods, Portuguese Tourist Association, PepsiCo, Motorola, Fox Kids TV, Saab Cars.
Brian has worked in international advertising agencies including O&M, Creative Business, DMB&B, Y&R Europe and Galloway & Co. I have worked as an Art Director, Copywriter, Group Head, Creative Director and Agency Owner.
Here are some of my ‘truths’
- Our success is measured by our clients’ sales graphs rather than our awards haul
- Clients should have open access to the creative brains who work on their business
- That tv, radio, posters, press, brochures, shelf-talkers, fliers, exhibitions, websites, e-news, blogs, social media, vm, content, they’re all as important as each other
- We never forget it’s the client’s money we’re spending
- That creativity alone is not enough, it has to be relevant and based on sound strategic thinking
- In approaching opportunities using lateral thinking and not regurgitating old strategies
- To the heart of the communication problem by overcoming: perceptions and prejudices to get to the truth